{"id":19776,"date":"2025-08-11T11:15:23","date_gmt":"2025-08-11T09:15:23","guid":{"rendered":"https:\/\/www.vignoblescompagnie.com\/?p=19776"},"modified":"2025-08-11T11:15:23","modified_gmt":"2025-08-11T09:15:23","slug":"%f0%9f%8e%a8-marketing-volcanic-label","status":"publish","type":"post","link":"https:\/\/boutique.vignoblescompagnie.com\/home\/fb-blog\/%f0%9f%8e%a8-marketing-volcanic-label\/","title":{"rendered":"\ud83c\udfa8 Marketing : volcanic label"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Volcanic Origin: scientific label or clever branding for volcanic wines?<\/h3>\n\n\n\n<p>Unveiled at the <a href=\"https:\/\/volcanic-origin.com\/\" data-type=\"link\" data-id=\"https:\/\/volcanic-origin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinora<\/a> fair in Vulcania, the Volcanic Origin label highlights wines grown on volcanic soils, backed by scientific studies. Strict guidelines ensure verified geological origin and a distinct profile: salinity, freshness, smoky and peppery notes\u2014now proven through analytical research.<\/p>\n\n\n\n<p>\ud83d\udc49 Still a niche category (1\u20132% of French production), this strong identity strategy may offer a marketing edge to volcanic vineyards, meeting demand for traceability and terroir-based storytelling.<\/p>\n\n\n\n<p>To know <a href=\"https:\/\/www.pleinchamp.com\/actualite\/volcanic-origin-le-label-des-vins-volcaniques-est-il-un-coup-marketing\" data-type=\"link\" data-id=\"https:\/\/www.pleinchamp.com\/actualite\/volcanic-origin-le-label-des-vins-volcaniques-est-il-un-coup-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">more<\/a>.<\/p>\n\n\n\n<p><em>V&amp;Co Team<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volcanic Origin: scientific label or clever branding for volcanic wines? Unveiled at the Vinora fair in Vulcania, the Volcanic Origin label highlights wines grown on volcanic soils, backed by scientific studies. Strict guidelines ensure verified geological origin and a distinct profile: salinity, freshness, smoky and peppery notes\u2014now proven through analytical research. \ud83d\udc49 Still a niche [&hellip;]<\/p>\n","protected":false},"author":906,"featured_media":19770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1452],"tags":[],"class_list":["post-19776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83c\udfa8 Marketing : volcanic label - Vignobles &amp; Compagnie<\/title>\n<meta name=\"description\" content=\"Volcanic Origin: scientific label or clever branding for volcanic wines? 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