{"id":19767,"date":"2025-08-11T11:07:10","date_gmt":"2025-08-11T09:07:10","guid":{"rendered":"https:\/\/www.vignoblescompagnie.com\/?p=19767"},"modified":"2025-08-11T11:07:10","modified_gmt":"2025-08-11T09:07:10","slug":"marketing-un-label-volcanique","status":"publish","type":"post","link":"https:\/\/boutique.vignoblescompagnie.com\/home\/fb-blog\/marketing-un-label-volcanique\/","title":{"rendered":"\ud83c\udfa8 Marketing : un label volcanique"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Volcanic Origin : label ou levier marketing pour les vins de niche ?<\/h3>\n\n\n\n<p>D\u00e9voil\u00e9 au salon Vinora \u00e0 Vulcania, le label Volcanic Origin entend valoriser les vins issus de terroirs volcaniques en s\u2019appuyant sur une approche scientifique rigoureuse. Cr\u00e9\u00e9 par l\u2019association <a href=\"https:\/\/volcanic-origin.com\/\" data-type=\"link\" data-id=\"https:\/\/volcanic-origin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinora<\/a>, il garantit une origine g\u00e9ologique av\u00e9r\u00e9e, sans ajout exog\u00e8ne, et met en avant une typicit\u00e9 organoleptique reconnue : fra\u00eecheur, salinit\u00e9, ar\u00f4mes fum\u00e9s et notes poivr\u00e9es.<\/p>\n\n\n\n<p>\ud83d\udc49 Encore confidentiel (1 \u00e0 2\u202f% de la production fran\u00e7aise), ce positionnement identitaire pourrait bien devenir un atout marketing diff\u00e9renciant pour les vignobles concern\u00e9s, \u00e0 l\u2019heure o\u00f9 le storytelling et la tra\u00e7abilit\u00e9 gagnent en valeur aupr\u00e8s des consommateurs.<\/p>\n\n\n\n<p>Pour en savoir plus, <a href=\"https:\/\/www.pleinchamp.com\/actualite\/volcanic-origin-le-label-des-vins-volcaniques-est-il-un-coup-marketing\" data-type=\"link\" data-id=\"https:\/\/www.pleinchamp.com\/actualite\/volcanic-origin-le-label-des-vins-volcaniques-est-il-un-coup-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">cliquez ici<\/a>.<\/p>\n\n\n\n<p><em>\u00c9quipe V&amp;Co<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volcanic Origin : label ou levier marketing pour les vins de niche ? D\u00e9voil\u00e9 au salon Vinora \u00e0 Vulcania, le label Volcanic Origin entend valoriser les vins issus de terroirs volcaniques en s\u2019appuyant sur une approche scientifique rigoureuse. Cr\u00e9\u00e9 par l\u2019association Vinora, il garantit une origine g\u00e9ologique av\u00e9r\u00e9e, sans ajout exog\u00e8ne, et met en avant [&hellip;]<\/p>\n","protected":false},"author":906,"featured_media":19770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1452],"tags":[],"class_list":["post-19767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83c\udfa8 Marketing : un label volcanique - Vignobles &amp; Compagnie<\/title>\n<meta name=\"description\" content=\"Volcanic Origin : label ou levier marketing pour les vins de niche ? 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