What “Old Vines” really means on a wine label


By Nolwenn Quiot-Ducarre

When we read “old vines” on a wine label, we immediately imagine an ancient, gnarled vineyard steeped in history
 and a richer, nobler wine. But what does this term really mean? Is it regulated? And more importantly, how does vine age truly affect what’s in the glass?

🔎 A long-unregulated term

For decades, the expression “old vines” remained a grey area in the wine world. Winemakers used it freely, with no official criteria. As a result, some wines from 25-year-old vines were marketed as “old vine” wines, while other, far older plots went unnoticed. This lack of clarity left room for all kinds of interpretations—and sometimes misleading marketing.

đŸ· OIV steps in: 35 years or more

In June 2025, a key milestone was reached. The International Organisation of Vine and Wine (OIV) adopted a scientific definition: an old vine is now officially considered a vine that is at least 35 years old, not interplanted (i.e., not regularly replaced with younger vines), and preserved for its qualitative or heritage value.

This new framework gives appellation bodies and national authorities a solid foundation for future regulations—offering greater transparency to consumers.

🌿 Why old vines matter

From an agronomic perspective, older vines naturally produce fewer but often higher-quality grapes. Their roots delve deeper into the soil, accessing water and nutrients more effectively, making them more resilient to drought and climatic stress.

In the glass, this translates into more concentrated wines, finer balance, and a truer expression of terroir. Old vine wines are often more nuanced and complex—less flashy, but more profound.

📜 Living memory in the vineyard

Old vines are also living markers of viticultural heritage. They reveal the grape variety choices of a past era, the cultural practices of a region, and the resilience of vineyards through time. Preserving them is a qualitative and cultural commitment.

At Vignobles & Compagnie, we cultivate some of these ancient parcels with care and respect. Including them in our wines means honouring a form of viticulture rooted in tradition and long-term vision.

⭐ A guarantee of authenticity, not a label

The ‘vieilles vignes’ label should not be confused with a guarantee of absolute quality. Everything depends on the work of the winemaker, the balance of the plot and the climatic context. But when used properly, it can be a sign of a wine with character, connected to the memory of the place.

The official recognition of this term opens up a new chapter for old vines: one of improved traceability, a showcase for demanding practices, and an invitation to rediscover the depths of our winegrowing heritage.

In short, “old vines” are not just a marketing ploy: they are the silent guardians of a long, deep-rooted and inspiring history.

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