A wine committed to a sustainable planet

Launched in 2002, 1 % for the Planet is a global initiative founded on the principle that businesses can contribute meaningfully to environmental protection. It encourages businesses to donate 1 % of their annual revenue to certified environmental nonprofits.

🌱 For consumers, it means choosing a wine that actively supports nature—restoring ecosystems, conserving biodiversity, or combating climate change.

🌱 For the wine, the label offers distinctive value, signaling a brand’s societal commitment and strengthening trust with consumers seeking meaningful, responsible products.

🌱 For winemakers, joining 1 % for the Planet reinforces the connection to their land, partners them with concrete environmental causes, and embeds positive impact into their business model. It also demands transparency and fosters a loyal, environmentally conscious customer base.

This label is reliable—recognized globally, with strict criteria for beneficiary associations and verified donation reporting.

To know more : 1% for the Planet | Accelerating Environmental Giving

Team V&Co